WHAT IS PERFORMANCE MARKETING?

To me, it is digital marketing driven by results. It is measurable and scalable. Analytical and objective. But what is a performance marketer? They are creative, dynamic, curious, and tenacious too.

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How I Work With Clients

Fractional Consulting

No lines in the sand. Give me your revenue goals and let me prioritize across channels & tactics to exceed them.

Coaching

No canned webinars. We work like teammates on real projects, and you learn along the way.

Project-Based Work

Have a specific scope of work?You can expect best-in-class execution, communication & results.

My Expertise

Paid Media

I create data-driven ad strategies that reach the right audience and maximize ROI.

E-Commerce Site Strategy

Specializing in Shopify, I optimize user experiences, conversion tactics, and performance insights to drive sales and retention.

Analytics & Data Analysis

I track, measure, analyze, and optimize KPIs to turn data into results.

Google Shopping Optimization

I use tested tactics to increase CTR, CVR, ranking & revenue in free listings & paid ads via Google Merchant Center.

Conversion Rate Optimization

I analyze user behavior, test key touchpoints, and fine-tune your site experience to turn more visitors into customers.

Brand Positioning

I define what makes you different, sharpen your message, and position you to stand out.

Email Marketing & Automation

I build and automate targeted email & sms programs that connect brands & customers while increasing revenue.

Content Strategy

I craft compelling, strategic content plans that engage, educate, and drive action.

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